10 most-viewed players on NBA social, digital during 2025-26 season
Victor Wembanyama vaulted to No. 2 on the NBA’s Top 10 most-viewed players list for 2025-26.

LeBron James further cemented his NBA legacy this season by moving to No. 1 on the all-time points and games played leaderboards. Those moments during his record-breaking 23rd NBA season helped him land at No. 1 on the Top Viewed Players list for 2025-26 with 2.86 billion views generated across NBA social and digital channels.
Spurs superstar Victor Wembanyama finished second at 2.43 billion views, followed by LeBron’s teammate Luka
Dončić
at 2.11 billion views.
Here’s the complete Top 10 list:
LeBron James, Los Angeles Lakers: 2.85B
Victor Wembanyama, San Antonio Spurs: 2.43B
Luka
Dončić, Los Angeles Lakers
: 2.11B
Stephen Curry, Golden State Warriors: 1.87B
Nikola Jokić, Denver Nuggets: 1.23B
Shai Gilgeous-Alexander, Oklahoma City Thunder: 1.14B
Kevin Durant, Houston Rockets: 1.03B
Anthony Edwards, Minnesota Timberwolves: 982M
Cooper Flagg, Dallas Mavericks: 963M
Austin Reaves, Los Angeles Lakers: 696M
