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10 most-viewed players on NBA social, digital during 2025-26 season

Victor Wembanyama vaulted to No. 2 on the NBA’s Top 10 most-viewed players list for 2025-26.

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LeBron James further cemented his NBA legacy this season by moving to No. 1 on the all-time points and games played leaderboards. Those moments during his record-breaking 23rd NBA season helped him land at No. 1 on the Top Viewed Players list for 2025-26 with 2.86 billion views generated across NBA social and digital channels.

Spurs superstar Victor Wembanyama finished second at 2.43 billion views, followed by LeBron’s teammate Luka

Dončić

at 2.11 billion views.

Here’s the complete Top 10 list:

LeBron James, Los Angeles Lakers: 2.85B

Victor Wembanyama, San Antonio Spurs: 2.43B

Luka

Dončić, Los Angeles Lakers

: 2.11B

Stephen Curry, Golden State Warriors: 1.87B

Nikola Jokić, Denver Nuggets: 1.23B

Shai Gilgeous-Alexander, Oklahoma City Thunder: 1.14B

Kevin Durant, Houston Rockets: 1.03B

Anthony Edwards, Minnesota Timberwolves: 982M

Cooper Flagg, Dallas Mavericks: 963M

Austin Reaves, Los Angeles Lakers: 696M

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NBALeBron JamesVictor WembanyamaLuka DoncicStephen CurryNikola JokicShai Gilgeous-AlexanderKevin Durant