SoFi NBA Play-In Tournament viewership increases 18% for inaugural season on Prime Video

Tyrese Maxey leads Philly to the Play-In win over Orlando, clinching the 7th seed in the East.

The

2026 SoFi NBA Play-In Tournament

generated an 18% increase among total U.S. viewers with an average of 2.79 million viewers across six exclusive broadcast windows on Prime Video, it was announced Wednesday.

🏀 📈

@NBAonPrime

’s exclusive coverage of the

@NBA

Play-In Tournament averaged 2.79M, topping last year’s delivery on linear channels by 18%!

pic.twitter.com/xcMavm4QXx

— PrimeVideoSportsPR (@PrimeSportsPR)

April 22, 2026

The most-watched games of the NBA Play-In Tournament were Warriors-Suns (3.65M), Warriors-Clippers (3.15M) and Magic-76ers (2.66M).

According to Amazon’s first-party viewership data, the Play-In Tournament was viewed on 52M devices globally for over 2.5B minutes across more than 200 countries and territories. Over the six games, top-performing markets outside of the U.S. included Japan, Brazil, Mexico, Australia, Argentina, India, Spain, France, and Colombia.

NBA Play-In Tournament Golden State Warriors Phoenix Suns Los Angeles Clippers Orlando Magic Philadelphia 76ers Tyrese Maxey Joel Embiid

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SoFi NBA Play-In Tournament viewership increases 18% for inaugural season on Prime Video

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